IndustryMasters Car Dealer

Simulation Run Time
The simulation will run for 12 Business Quarters (3 years), at a screen-refresh rate of 5 minutes per simulated Quarter. The simulation round therefore lasts 60 minutes - plus some start up time, as you familiarise yourself with the screens.

Topics Covered
Strategy, Competitive Advantages.

Your Starting Position
The initial share capital is 3,000K€ and your available investment budget is 537K€. Your company has already invested into 5 product lines: Repair Shop, Used Cars, Accessories, New Cars and Parts Shop. You are competing against 2 virtual competitors: Super Auto Ltd and Class Cars Ltd

Car Dealer

Accessories

Initial Investment: 220K€
Capacity: 120 / Month

Sales Price: 264€
Revenue: 31.68K€ / Month
Gross Margin: 35.8%
Staff: 1

New Cars

Initial Investment: 3,750K€
Capacity: 15 / Month

Sales Price: 30,000€
Revenue: 450K€ / Month
Gross Margin: 35.0%
Staff: 17

Parts Shop

Initial Investment: 800K€
Capacity: 1,000 / Month

Sales Price: 144€
Revenue: 144K€ / Month
Gross Margin: 32.5%
Staff: 4

Repair Shop

Initial Investment: 1,500K€
Capacity: 100 / Month

Sales Price: 1,800€
Revenue: 180K€ / Month
Gross Margin: 35.0%
Staff: 7

Used Cars

Initial Investment: 2,400K€
Capacity: 15 / Month

Sales Price: 19,200€
Revenue: 288K€ / Month
Gross Margin: 35.8%
Staff: 11

Additional Investments
Factoring	Recovery Service	Bigsize Billboard	Computerized Inspection	Open Sunday	Car Wash

Investment: 40.00K€	Investment: 300K€	Investment: 80.00K€	Investment: 500K€	Investment: 30.00K€	Investment: 400K€
Material Cost +4.0% Receivable Days -60.0%	Demand +3.0% Staff Expenses +3.0%	Demand +4.0% Material Cost +2.0%	Demand +3.0% Staff Expenses -4.0%	Demand +6.0% Staff Expenses +8.0%	Demand +2.0% Staff Expenses -1.0%